Charismatic communication requires a transaction between speaker and listener, and as many forms of fair trade, customer satisfaction is based on exchange things of equal value. For example, in exchange for a piece of electronic equipment in your store electricity on hand in its presumed value in dollars. In reality, the seller buys your money with the device.
Similar dynamics apply when you are trying to buy the commitment of people to your ideas orIdeas. So, what currency to use to buy the attention and the defense of your audience? The coin is available in three denominations:
1. Discovery 2 Groundwork 3 Dialogue
You can choose to spend a reasonable amount of time in discovery mode. E 'part of a process that affects the learning of the people means. It allows a glimpse into their personal vision of the world to win, and the information you collect, you can fully comply with their models in the worldand speak their dialect particular.
Base is an important element because it is the preparatory phase, the other in discussion and debate on the desirability and value of your position and ideas. It allows you to respond with feedback and a mutual search for alternatives. It also gives you the ability to change the ideas in an informal proof, of potential enemies and approach, as you go along.
You can review, revise, refine and polish your messagebefore reaching a final product that includes the main needs of your target audience. There are many advantages for the host interests of other people, ideas and solutions in the context of the final strategy or proposal. Their foundation stage can often save you from embarrassing and sometimes dangerous consequences.
Dialogue is the art of talking to talk to people than to do it or to request information. Can occur during any phase of the communication process. Form of dialogue, as ina presentation or a proposal that is better on stage when you win, is the approval and support safely.
Open dialogue fosters commitment and motivation. We believe that the emotional temperature of the public or group, and avoids an idea or strategy occult stable opposition and resistance at every turn.
Preparation and Discovery
It may not always be possible to meet individual needs, values, beliefs, or a wider audience. Thus, someCommunications, presentations and speeches are necessary "catch-all" issues "when you can use other powers of persuasion to draw listeners into the common area to discuss the merits of your ideas. Size of the crowd, speeches and interviews, diversity community and other factors, it is sometimes difficult to obtain an accurate measure of your audience. Nevertheless, it would be foolish, a presentation to a group of people they knew nothing delivered.
Considerthe advantages of Australian beef to a group of vegans, supporters of Judaism to a gathering of Shiite fundamentalists, or tell jokes about Irish club Celtic. The point is that if you want the public to like and trust, you must convince people that you are trying to adapt your message.
Even a rudimentary understanding of your audience is better than nothing. But the most relevant information about your audience, the better you will be able to communicate withto record their language. After all, if a small or large group meets to listen to you, it must by definition have something in common.
When you close the content with the faith of the public and the structures of value that sends the signal "We are of one mind." High-order "equality" is one of the most important factors in determining whether the presentation of the day will win or fall on deaf ears. The more one sees the public and himself as a spirit that make it more responsivewill be for your ideas and suggestions.
People make quick, subconscious calculations of the degree of opening one, to share with others, based on the answers to these questions:
If the speakers / leaders think like me, or to think about how to think, and have an attitude and a similar approach? If the speaker / director stock and reflect my core beliefs and values? Is he or share my traditions: the roots, culture, education and background?
Approach, position,Beliefs and values are important elements that people in deciding the opening. Important in situations where much depends on the success of your presentation, it would be foolish to move or imbalance of the beliefs and values of your audience.
There are two ways to discover and reflect the beliefs and values of the public or the public.
1. Research and / or mobilization
2. Mirrors universal values and virtues
In the study of values and beliefsYour audience and talking to the client group prior to the presentation and questions along the lines of "What are the things that are important to you to bring the product to market?" or "Why is it important that they see themselves as an independent?" Should be the most important part of your question, what, how and why, is something important. If you listen carefully to the answers, there will be the words that represent the values, beliefs, attitudes and deep listening. Asking:
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Where people look for specific topics - their values and beliefs? What are the most interesting aspects of particular corporate cultures? Where the focus group is right now? What are the basic needs of the group are - what the group must necessarily be met in order to feel satisfied and what a particular challenge or situation especially in front of the group to Momen What does the group must have in order to achieve their objectives ?
If you have been invited toThey speak of larger groups, at some point, as far as possible, the composition of the public. Collect the following types of information:
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What are the demographic group: age, sex, rank position, social class, educational level, etc.? What are the expectations of the public? What do they expect from you and how the presentation or speech has been promoted? Questions about the settings, schools of thought orgeneral political beliefs. A group of liberal lawyers requires a different approach from that of a group of accountants CBD. Discover as much as possible about the group or organization that invited you. What is their history, what are their goals and what is their main goal at this time? Find out if you have any questions specific to the group lobbying for or on which they have a strong position, that the sponsor of the group and membership are senior tgaken?
In the second partIn this article we will examine how to integrate this information in your formal dialogue with the public.
(c) Desmond Guilfoyle 2004-2006
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